Nicole Aguilar is the Director of Marketing and Communications at California Regional MLS (CRMLS). She oversees all communications aimed at the 93,500 real estate professionals to whom CRMLS provides services. With over 20 years of marketing experience, Aguilar joined CRMLS as Director of Marketing and Communications in 2013. In her first year, she spearheaded a complete overhaul of the CRMLS brand, which is now among the most recognized brand names in organized real estate. Since then, she has organized campaigns for CRMLS including It’s My Business, a campaign for statewide listing access; Making the Market Work, a CMLS-led initiative on the value of the MLS; and the upcoming CRMLS brand refresh planned for 2019.